Domain Names
Getting (Registering) Your Domain Name
Your domain name "your dot-com", should be the one of the first things you consider when you go into business. There are 100's of millions of websites and even more domain names that have been reserved by business to use or resell. Getting yours reserved as soon as possible is critical for your online presence. Even if a website is not in your immediate business marketing plan, getting the name reserved is very inexpensive and could save you some headache in the future. To register your domain name, go to www.marketingpie.com. Select Domain names and type in some names you've been thinking about to see if they are available. If they are, for only about $8 a year, they can be yours.
Domain Name Registration & Search Engines
Search engines are an important way for people to find your website SEO. There are many things you need to do to optimize your website for search engine ranking. An easy task for optimization, reserve your domain name for at least 5 years at a time. This is easy to do. When you register your domain name, instead of the required two year registration, reserve it for 10 years. It's only $8 a year, so it's not going to cost a mint... and it will help your site seem more credible to search engines. Not to mention safeguard you from forgetting to renew the name every year or so.
Selecting a Domain Name
When you're making the decision to reserve a domain name, take some time to consider how you will use it. Are you going to have an ecommerce site? Are you expecting to use search engines to help drive traffic to your website? How will you promote your website? If you don't know or want to know more, feel free to contact us with your questions at info@bsimedia.com. When selecting a domain name, think creatively. You don't have to just use the business name and you don't have to have just one name. Use your domain name as a marketing message or a key word or phrase. I'm not suggesting that you don't buy your business name's address, if it's available, you want to reserve that one too. But it doesn't have be used as your main dot-com. If you think you would benefit from a creative session, just contact us for a time (800) 745-7781.
Websites
We beleive a website is a critical part of any business. But we're in the business, so of course we do. But let me explain why.
- A website provides a way for people to get information about your business when they want it.
- A website provides information about your business without having to interact with a sales person, which can intimidate some people.
- A website can explain complicated procedures or details with visuals that otherwise may be misunderstood.
- A website provides a convenient way to find answers to frequently asked questions. This saves you time and provides a service to prospects/clients.
- A website can become the HUB of communication for your business both for employees and clients.
- A website provides a convenient way to purchase products 24/7.
- A website provides a certain amount of credibility to a business.
- A website provides a great way to track advertising effectiveness and will save you money on marketing
- A website provides you a way to communicate your vision, mission, image the way you want and still remain affordable. Your site can look like a multi-million dollar business, even if you work out of your house.
- Some websites make people multi-millionaires
- A website if very flexible as your business grows.
- A website allows you to build on without starting over. A brochure, once printed, is finished, you cannot go back and add on to it. A website can be changed every day and only get better.
- Your website is not limited.
To discuss your website ideas and how to make it happen, just contact us at info@bsimedia.com or 800-745-7781.